/ experience & credentials /
Aesthetics: As a creative director, I oversaw the last 6 years of IKEA USA’s commercial campaigns, the rebuilding of eBay’s arts & collectibles experience, Nike’s 2009 US Open and Wimbledon creative, 4 consecutive seasons for Nina/Delman Shoes, and rebrands of Loyola University Maryland, Rochester Institute of Technology & the Woodmere Art Museum.
As a designer, I made campaigns, catalogs & packaging for American Eagle Outfitters, advertising for the Philadelphia Museum of Art, book covers for Harper Collins, and catalogs for Boyd's Philadelphia. Browse some of this work here.
Strategy: Key engagements have included institutional strategic planning for Loyola University Maryland, development campaigns for Drexel University and the Sanderson Museum, membership strategies for WHYY Public Radio, communications flow analysis for UnitedHealthcare, and executive vision & mission consultation for Dilworth Paxson.
Current clients: Because I work in close, usually ongoing, relationships with my clients I do not present our work, case studies, or a current client list publicly. However, if there is interest in working together, I will share any relevant past or current experience that I'm permitted to share. Just give a holler...
/ background /
Prior to starting Universal Exports of North America, I served for six years as the Executive Creative Director of Brownstein Group, Philadelphia’s oldest independent advertising agency. Along with creative direction, I was a strategic partner to many of our clients, and as a director helped run the overall business.
Before Brownstein, I helped establish another agency, 160over90, working to develop their now internationally recognized higher education practice, along with some ace fashion, sports & lifestyle work. I cut my teeth in advertising at what was then Gyro Worldwide (now Quaker City Mercantile) working on sin & sneakers.
In the 90s, I worked out in Los Angeles, as an art director in the music business. Along with 3 partners I formed The Telegraph Company, a label & distributor that hummed along quite nicely for the better part of a decade until the Napster asteroid hit.
I am also, by trade, a commercial artist. I have remained active as a designer and have been in continuous practice for over 24 years. I also paint, in a pulpy, photo-realist mode, in gouache & watercolor. Some collage work. Occasional photography.
In 2009 I tumbled into steady blogging for about 3 years or so, focusing on art, culture & sundry squirrelly obsessions. That led to a year-long relationship with the newly published, National Magazine Award-winning Uppercase Magazine, for which I was a contributing writer.
Again, more on me & my work can be found @ shepelavy.com